These days, many SMEs owe their success to social media. It is in such a context that Flash-Money Group submitted a study on the development of a social media strategy. From this study, the company wishes to achieve its objectives. In particular, it wishes to increase its visibility, its subscribers, and its likes on social media, but also to improve the loyalty of these customers over a period of one month. The strategic approach that we have chosen for the development of this strategy includes a diagnostic at the internal and external levels. To do this, it was a question of using a data collection method based on documentary analysis, a semi-structured interview, and strategic tools. All of the results following the diagnostic led to opt for an inbound marketing strategy to enable the company to effectively achieve these objectives.

Social Media Strategy, Inbound Marketing, Customer Engagement

https://doi.org/10.64192/gwnan2m

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