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Vol 1, Issue 1 (September, 2024)

  

Table of Contents

The Impact of Customer Relationship Management on the Performance of Cameroonian Banks

Donabine Forchi, Joshua Sopuruu


The Impact of Social Media Advertisements on Consumer Purchase Intention in the Higher Education Sector

Raad N. A. Al-Rawashdeh


The Role of Humor in Advertisements

Vincent Ibe Nkanu


The Effect of Strategy Implementation on the Performance of Small and Medium Scale Entreprises

Taku Emmanuel Enow, Joshua Sopuru


The Impact of Organizational Culture on Employee & Job Satisfaction

Gizem Ozgen


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